Primary and Secondary Research

Primary Research

Definition:

Any data collected that doesn’t already exist by the means through surveys, questionnaires, etc.

Examples:

  • Survey

Pro: Data gathered is simple and can be automatically calculated by a machine.
Con: It is too bland that it could mean a multiple of things

  • Focus group

Pro: Gather feedback from specific individuals.
Con: No one could show up.

  • Customer Trails

Pro: Let the customer experience the product for free, while getting feedback on improvements and things that went well.
Con: The customer could hate the product and give bad publicity.

 

 

                                                                                                                                                                  

Secondary Research

Definition:

Any data that already exist and has been discovered and created into information at an earlier date, which may not necessarily has been used, but probably has.

Examples:

  • Internet

Pro: Can give you quick access and copies of files on the collected data.
Con: Can contain viruses and malware, even from a trusted source, because of hackers and worms.

  • CD/DVD

Pro: All data is in easy to understand information form and examples can be shown straight to you.
Con: Requires a CD/DVD ROM to access.

  • Books

Pro: All data is in one place and probably neatly organised.
Con: Data is probably outdated.

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