Primary Research
Definition:
Any data collected that doesn’t already exist by the means through surveys, questionnaires, etc.
Examples:
- Survey
Pro: Data gathered is simple and can be automatically calculated by a machine.
Con: It is too bland that it could mean a multiple of things
- Focus group
Pro: Gather feedback from specific individuals.
Con: No one could show up.
- Customer Trails
Pro: Let the customer experience the product for free, while getting feedback on improvements and things that went well.
Con: The customer could hate the product and give bad publicity.
Secondary Research
Definition:
Any data that already exist and has been discovered and created into information at an earlier date, which may not necessarily has been used, but probably has.
Examples:
- Internet
Pro: Can give you quick access and copies of files on the collected data.
Con: Can contain viruses and malware, even from a trusted source, because of hackers and worms.
- CD/DVD
Pro: All data is in easy to understand information form and examples can be shown straight to you.
Con: Requires a CD/DVD ROM to access.
- Books
Pro: All data is in one place and probably neatly organised.
Con: Data is probably outdated.
Game Growth 