The image above represents the person in the chair represents you by using a denotation of a human. The colours used in this image are indexing to the colour of the bottle so you will think of the alcohol SKYY when you see that colour of blue.
The colours of the lady and man are black which makes them stand out, because most of the image is using an analogue colour technique. The reasons these colours our important, is because it signifies that they are powerful and wealthy, but the colour black can also represent that they are mysterious, which makes someone seem more attractive and by using the a flow that includes the chair, lady and clothing, then leading it to the drink, makes you see that drink as such; powerful, high value, mysterious and attractive.
Game Growth 